Always Look
on the Bright Side


An online journal that provides information related to the finance industry, reflecting our opinion.


A bulletin board (or an on line discussion board) to share and discuss any topic relating to our business.


Wit or Web Interactive Talk. A place to communicate an expression of a moment or idea. To display your bright side.


Small messages grouped under a specific heading (classification). These ads are free and for approved members only.

Welcome to the Club

Welcome to the club, a place where time flows nicely, a place to do business not bring anxiety, a place where friends make you feel protected.
Welcome to TheBrightSide where people all over the world share a common bond.
Tell me more

What How Who
three part format

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P&G’s One Page Memo

Procter & Gamble’s “legendary” One Page Memo. A very effective tool - a document structure that is designed to sell, but written the way the reader wants to get the information, therefore making it easy to understand.

  1. The Idea. What are you proposing? This is typically one sentence. Consider: What am I, as the reader or approver, being asked to do?
  2. Background. What conditions have arisen that led you to this recommendation? Only include information that everyone agrees upon in the Background – this is the basis for discussion, so it needs to be non-debatable. Consider: Remind me about this project… put this in perspective.
  1. How it Works. The details. In addition to How, also What, Who, When, Where. Consider: What are the actions you are asking for?
  2. Key Benefits. This is the “Why?” There are usually three benefits: the recommended action is on strategy, already proven (e.g. in test market or in another business unit), and will be profitable. Consider: Anticipate and counter the reader’s objections. If someone sent back a memo asking “what about this” somewhere in the margin, it signaled you’d failed in your writing task
You can think of these three in terms of the old Total Quality mantra of “doing right things right.” The first (on strategy) means you’re doing the right thing. The second and third mean you’re doing things the right way, because you’re being effective (proven to work) and efficient (profitable).

Next Steps
. Who has to do what and by when for this to happen?

Are you ready to the New World e-Trade Center?

About us

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Latest News

26 August 2015
24 August 2015